My Site
Showcasing expertise in public relations.
Envu
The Ask: Develop a year-long international campaign for Envu’s Range & Pasture segment to promote sustainable land management for the 2026 Year of Range and Pasture.
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The Insight: Strategic range and pasture practices not only improve the environment land but also increase longevity, positioning ranchers as environmental stewards, smart business owners and legacy makers.
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The Idea: Created a campaign that highlighted the dual value of sustainability and longevity through, environmentally friendly rangeland practices.
Mission: To give athletes a home field they can rely on without worry or stress.
Vision: Making sure every game can be played, rain or shine, because through consistency and dependability, long-lasting memories can form.
The Campaign
"Your land is constantly under duress—weeds, invasive species, wildfires, and soil degradation are inevitable threats to your rangeland and business. Take the small steps with Envu; we provide long-term solutions that restore productivity to land, protect it from natural threats, and enhance the native environment. It’s time to secure the safety of your land for the long haul."
​My role as the PR specialist focused on developing and implementing promotional tactics to reach Envu's intended audience.
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To learn more about this campaign and what I did, click on the image to view.
The Ask: Create a comprehensive, strategic brand for the Elon University area that fulfills college students' needs or desire.
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The Insight: College plays an integral part of developing the leaders of tomorrow. Students, regardless of their athletic background, also need safe, reliable recreational spaces to exercise and build relationships.
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The Idea: Give athletes a home field they can rely on without worry or stress, allowing them an opportunity to form consistent and dependable work-ethics.
The Brand
"Turf Fields can be more than just crushed-up tires and fake grass. You just have to reframe it. This metaphorical sports complex focuses on the leadership and drive that aligns with sports."
​I created the entirety of Kertz Green Zone from scratch, developing its core mission, vision and values all from personal experience as an athlete and supported by statistical research. The website includes an about me page, blog post and more.
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To learn more about the brand and brand guidelines, click on the image to view.